Garment Printing 101: Creating the Best Apparel for your Brand

Ready to take your brand to the next level? Just imagine your logo worn with pride and displayed upon shirts, bags, and hats across the globe! If you’ve got your head in the clouds about printing on apparel, it’s time to come back down to earth.

Garment printing is a different animal. While you might expect that your print project concepts can seamlessly transfer from paper to apparel, it’s important to learn the differences between the two processes before you begin. That way, you’ll have clear expectations and celebrate the finished product with satisfaction.

Perfecting Your Print Design

It all starts with a vision. What would you like printed on your garment piece? Whether it’s your brand’s iconic logo, a special promotional slogan or image, or a fresh look for your company, you’ll want to make sure it’s approved and adored before you tackle a print project.

High-resolution images print best—that’s a universal truth. This is especially important for a garment project, as your design will be scaled up to suit the proportions of your final product. The last thing you (or your clients) want to wear is a t-shirt with a pixelated, blurry logo of yours.

Getting in touch with a graphic designer to create a design or evaluate your current one will ensure that you get a high-quality final product. They’ll have a better understanding of what format and scale your image will need when it’s created and saved so you get optimal results.

Remember—even as your designs update and change over time, a garment piece can be used, worn, and seen for years to come. Be confident in your design! Make certain it represents your messaging clearly and tastefully. It’s worth spending the extra effort on a promotional piece that could see a long shelf life.

Choosing the Right Product

When you think garments, your mind might leap right to shirts. There’s no need to get stuck there with plenty of versatile options for your project. Consider the recipients of your products. Maybe they’d favor a beach towel or reusable tote bag over something wearable. Maybe a polo or sweatshirt is more appropriate, as it can be worn to company events or utilized by your staff.

The purpose of these products is to be used. You want them worn, carried, gifted—anything to get your message out. You can preview your design on different product types to gain a clearer sense of how the image will transfer. Don’t be afraid to play around. You might be surprised by what products your logo looks best on.

Picking the Right Material and Finish

There’s a science to printing images onto fabric. Just as different paper types yield different looks for your print projects, the material of your apparel piece can affect the way a design transfers and appears. You don’t want any unpleasant surprises as your garment ages.

The best material for your project is subjective—it’ll depend on the print method being used. While you might be inclined to believe that 100% cotton is the way to go, it’s always best to check with a seasoned print provider before you select your stock.

Garment printing technologies have improved tenfold. Gone are the days of iron-on T-shirts: Digital garment printers are changing the game with vibrant, durable ink, image scaling properties, and pinpoint accuracy. These modern innovations produce the quality and durability you desire for your projects, so be sure to look for print providers that utilize these assets.

Partnering with the Right Printer

Our previous sections outlined some of the top questions that a reliable print provider should be able to answer for you. You owe it to yourself and your ambitious project to partner up with a provider you can trust.

Do your research and check websites and reviews for credibility. Qualities to look for include timely production, easy-to-reach customer service hotlines, portfolios featuring previous projects, and expertise in a number of print project realms.

Remember: You get what you pay for. While it may appear cheaper to work with a mass-production printing company, you can’t predict where they’re cutting corners to shave down costs. And when things go wrong, you might struggle to reach customer support and sort out any issues in a timely manner. It isn’t worth the risk (or money)!

Who’s the best option for your garment printing project? Of course, we’re a little biased at B Squared—but we have a lot to show for it. We think you’ll be impressed with our brand new garment printing on-demand services.

Want to learn more? Contact us today.